Africa E-commerce Market Size, Share, Trends, Growth and Forecast to 2026

According to the latest report of the IMARC group, entitled “Africa E-commerce Market: Industry Trends, Share, Size, Growth, Opportunities and Forecast 2021-2026“, the The size of the e-commerce market in Africa grew at a CAGR of around 40% during the period 2015-2020. Looking ahead, IMARC Group expects the market to continue its robust growth over the period 2021-2026.

We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

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E-commerce, or e-commerce, refers to various business transactions conducted electronically through the Internet. This includes marketplace services, buying and selling consumer products, customer support, etc. E-commerce also includes payment gateways, internet banking, online auctions, online ticketing. It is categorized into different business models, such as Business to Customer (B2C) model, Business to Business (B2B) model, Customer to Customer (C2C) model, and Customer to Business (C2B) model. E-commerce platforms offer many advantages such as lower transaction costs, global reach, direct communication between involved parties, higher profit margins, fast delivery of goods and services, etc.

Rising internet penetration, rising levels of urbanization, and high adoption of smart devices to access e-commerce portals are driving the e-commerce market in Africa. E-commerce allows businesses to conduct business without a physical presence, reducing infrastructure expenses and overhead. Growing traction of online retail channels and growing influence of social media platforms are also bolstering the market growth in the region. Additionally, the emergence of private label and consumer-based business models allows companies to collect and use consumer data to deliver personalized products. Furthermore, the sudden onset of COVID-19 causing offline retail channels to shut down is expected to catalyze the demand for e-commerce platforms in the coming years.

Competitive Analysis and Segmentation of the Africa E-commerce Market 2021-2026:

Competitive landscape with key players:

The competitive landscape of the Africa e-commerce market has been studied in the report along with the detailed profiles of key players operating in the market.

Some of these key players include:

  • AliExpress Ltd
  • Amazon Inc.
  • Avito Holding AB
  • com inc.
  • DHL Worldwide Express
  • DealDey Ltd
  • eBay Inc.
  • com Limited
  • Jiji Press Ltd.
  • Jumia Technologies AG
  • Online Shopping Konga Ltd
  • Naspers Ltd
  • OLX Inc.

Key Market Segmentation:

The report has segmented the Africa e-commerce market on the basis of business model, payment method, service type, product type and country.

Breakdown by Business Model:

Breakdown by payment method:

  • Payment cards
  • Online banking
  • Electronic wallets
  • Cash on delivery
  • Others

Breakdown by type of service:

  • Financial
  • digital content
  • Travel and Leisure
  • E-Tailing
  • Others

Breakdown by product type:

  • Races
  • Clothes and accessories
  • Mobiles and Electronics
  • Health and personal care
  • Others

Breakdown by country:

  • South Africa
  • Nigeria
  • Egypt
  • Morocco
  • Kenya
  • Others

Explore the full report with table of contents and list of figures:

Main highlights of the report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Industry trends
  • Market drivers and success factors
  • The impact of COVID-19 on the global market
  • Value chain analysis
  • Structure of the global market
  • Complete mapping of the competitive landscape

If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.

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