Akudo promotes financial literacy among teens in new campaign, Marketing & Advertising News, ET BrandEquity
The Neobank Akudo platform has launched an advertising campaign called “Not Safe to Save”, with the aim of encouraging more teenagers to develop good financial habits.
In the 30-Second ad campaign, Akudo uses irony as a tool to highlight its key feature of “partition of savings,” claiming it is the first neobank to educate teens to be better educated financially. It aims to create financial awareness and encourage good financial behavior among GenZ by tackling the issue at the grassroots level and giving teens a platform to experience financial independence and gain skills. financial skills from an early age.
Conceptualized and produced by their in-house marketing team, the campaign features a kidnapped child. When the kidnapper asks his father to give him a ransom, the father says that they should ask the child for the money himself since he is saving all his pocket money. This is an exaggeration on the amount of money one could end up saving with Akudo.
Lavika Aggarwal, co-founder of Akudo, said, “The idea was to create a fun and engaging ad that appeals to the psyche of not just teenagers but also parents. Through our marketing efforts, we try to reach GenZ through the media they value the most. We hope to make finance and money matters a common family conversation.