Amazon and Walmart oppose same-day delivery

Until fast delivery is innovated, the best thing is same-day, a concept Amazon is aggressively pursuing in a time of growing demand for faster service.

Amazon said in a Monday, Aug. 1 blog post that it now offers same-day ordering and delivery for Prime members in more than 10 cities across the United States from retailers including PacSun, GNC, SuperDry, and Diesel. and more to come. There is also an option to buy online, pick up in store (BOPIS).

Read more: Amazon offers same-day delivery from local retailers

Prime members in Atlanta, Chicago, Dallas, Las Vegas, Miami, Phoenix, Scottsdale, Seattle and Washington, DC are the first to taste the new same-day offer, free for U.S. Prime members spending $25 or more on qualifying items and $2.99 ​​for those spending less than $25.

It’s a multi-level local game, as retailers within a shopper’s postcode get an extra boost in same-day Amazon orders, and consumers get the speed and the commodity. The e-commerce leader is actively recruiting retailers to “grow your business with local selling.”

“We see great potential in our expanded partnership with Amazon, which includes direct delivery from select PacSun outlets,” said Mimi Ruiz, vice president of e-commerce at PacSun, a premier retailer group. participants, in the blog. It’s one more way for us to give our customers the styles they want and love, when they want them.

Consumers want faster deliveries and demand same-day delivery, according to “The ConnectedEconomy™ Monthly Report: The Rise of the Smart Home,” a July PYMNTS study.

Get the report: ConnectedEconomy™ monthly report

“For many e-commerce shoppers, waiting two or more days to receive their purchases is no longer enough; many expect to acquire their purchases the same day they are purchased,” the report states.

Twelve percent of US consumers made e-commerce purchases in May online for in-store/curbside pickup or same-day delivery, equating to approximately 30 million shoppers showing a need for speed.

Walmart+ leans

Walmart is feeling the heat, having lost a bunch of shoppers to Amazon during the pandemic. In early July, Walmart announced that its “straight to your fridge” home delivery service is now an add-on for Walmart+ members.

“Our members want options and a shopping experience that’s easy to navigate and meets their individual needs, while saving them time and money – that’s truer than ever,” said Chris Cracchiolo, Vice -senior president and general manager of Walmart+ in the announcement.

However, unlike Amazon’s news of a same-day program that incurs no additional cost, Walmart+ members – who already pay $12.95 per month or $98 per year for membership – “can now add unlimited free home delivery and no tip for an additional $7 per month or $40 per year. That’s $138 per year for both, which is $10 less than previous annual prices when Walmart+ and InHome were separate subscriptions. New customers who sign up for both services also benefit from the reduced price of the combined programs.”

Whether that’s a big enough saving remains to be seen, much like Amazon’s same-day test success with select marketplaces and merchants.

From his own narrower focus the same day, Walmart’s director of e-commerce, Tom Ward, said in a CNBC interview in June that by adding InHome, an order “could arrive within hours of buying it online. , as opposed to days later.. So it’s a transformational experience in terms of speed, which is really hard to replicate without that fantastic footprint that we have.

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About: Results from PYMNTS’ new study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, UK and USA. and showed strong demand for one super multi-functional app rather than using dozens of individual apps.

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