Launches Banking in Discord, facilitating real money transactions for the Play-To-Earn marketplace

NEW YORK, December 2, 2021 / PRNewswire / – ZELF, the leading Gen Z neobank integrated into popular social messaging, is launching banking integration with Discord, the leading chat server for gamers. The new feature enables a world first: a way for gamers to do their banking in Discord, their “always-on” messaging and the ability to swap virtual assets (skins, in-game cosmetics, weapons, etc.) in their favorite games. , through real money transactions. From this month, users will be able to order their ZELF MetaPass card directly from Discord.

As Play-to-Earn gains momentum, traditional game makers are coming under increased pressure from gamers who need a way to capitalize on their skills and investments in the game. Time, NFT Play-to-Earn game publishers face demands from regulators to implement controlled solutions to combat money laundering, ensure tax compliance and counter-terrorism financing.

ZELF has already started integrating with several major game makers to help them tackle the illegal trading of in-game assets. According to BNP Paribas, the size of this market is currently $ 19 billion. With ZELF, gaming operators will be able to share revenues from non-game trading, sales and even lending, while providing more transparency and fairness to the market and much-needed transaction guarantees for buyers and sellers. Until now, game makers could only fix this by banning it in their terms and conditions, suing markets, and shutting down players linked to such transactions.

Elliot Goykhman, CEO of ZELF said, “We are truly excited that our technology enables gamers around the world to capitalize on their gaming skills, while providing a safe environment for buyers and sellers to trade virtual assets of their favorite games. ZELF in Discord will bring much security and transparency to P2P transactions of skins, weapons, characters, in-game cosmetics and more, enabling the future of banking. “

“The business models of NFT-based games have sparked a lot of speculation, which is why we are excited to extend gaming functionality to win popular unencrypted games. By providing this type of controlled financial services to the gaming industry, we are helping to ensure the sustainability of gaming economies. We believe our technology is coming at the right time to position ZELF as the bank of generations of gamers and the premier neobank in the game. metaverse, ”he concluded.

This latest move by the neobank represents a horizontal expansion of its existing messaging base, but also a vertical expansion in the gaming industry, where it aims to gain the leading edge in banking services for games and worlds. virtual. Launched in 2020, ZELF has already gained over one million registered users and plans to grow to five million by the end of 2022.

About ZELF:

ZELF is a Gen Z-focused American fintech, operating in the EU aiming to deliver financial services in a fast and sustainable manner and it works within WhatsApp, Facebook Messenger, Telegram, Viber, LINE and WeChat. Via Discord, the ‘always-on’ messenger of choice for gamers, gamers can finally securely capitalize on their gaming skills with access to banking services that allow them to trade virtual assets for real money. real money. Launched in 2020, ZELF already has more than one million registered users.

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