Mastercard UK announces NFT giveaway with Jose Mourinho
Mastercard UK creates its first NFT in a raffle for a random and lucky Mastercard holder in collaboration with its current global ambassador.
As the non-fungible token (NFT) space continues its popularity and overlaps with traditional industries, global icons are finding their niche. The newest addition to the NFT world is Mastercard. The UK arm of the financial services giant has announced its very first NFT.
The new NFT will be released in collaboration with famous football coach Jose Mourinho. Mourinho is also a Global Ambassador for Mastercard. The digital collector’s item up for grabs is an animated digital soccer ball signed by Jose.
However, this NFT is not being auctioned. It will be part of a raffle for UK based Mastercard holders. The winner will be drawn. The chance to win is open until September 30.
The giants of crypto financial services
Although this is Mastercard’s first NFT, it is not their first step into the crypto space. Over the past year, Mastercard has made great strides in integrated crypto and blockchain services. The company has launched its own business program for crypto and blockchain-centric startups. This program aims to accelerate and encourage innovation in this area of technology.
In addition, Mastercard announced last July that it plans to improve cards for wallets and crypto exchanges.
While Mastercard is making crypto advances, its competitor Visa is doing the same. At the end of last month, the rival financial services provider bought its first NFT. The digital collector’s item now owned by Visa is a $ 150,000 CryptoPunk. Shortly after its purchase, the company released a comprehensive white paper on NFTs that praised the technology.
Visa’s white paper called digital collectibles a “promising vehicle for fan engagement,” among other praise. With Visa and Mastercard in the NFT game, it’s unclear where the space will go next.
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